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Mistake #5: Promoting a lot of affiliate products instead of just a few. Once you start affiliate marketing, you realize how easy it is to share affiliate links. Instead of becoming an affiliate for a lot of different products and sharing them liberally, I recommend concentrating on just a few and sharing them intentionally. It doesn’t seem as spammy, plus you can be sure the products you do promote are closely aligned with your brand and message. Deep is better than wide.
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.
Building a "Hub" is a great way of getting started as an affiliate without needing to build your own website from scratch. A Hub is like a 1-page mini website where you can talk about a subject you're passionate about (eg, your affiliate market and associated products!). It's hosted on the HubPages site, and you don't need to know anything about web design to make it look fairly professional.
When it comes down to brass tacks, there are some important steps to be taken to succeed as an affiliate marketer, and an overall framework that needs to be followed. But before getting into that, it's important to get a lay of the land and look at the macro aspects of marketing and buyer mentality before being able to leverage any of that psychology to sell commissionable products or services.
As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.
As this article aims to cover affiliate marketing for beginners, here’s a little example for you. So, let’s assume John is an affiliate. He has a website which is all about skateboarding. On it, he has a blog where he shares videos of his latest stunts, pictures of the parks he’s visited, and in-depth reviews of the best and worst skateboards he’s ever used.
“I can’t recommend this event more. I came to Affiliate Summit 8 years ago and met somebody who sold their company for $5million. I also met somebody 6 years ago, who I ended doing literally millions of dollars of business with. This event has certainly impacted my life financially plus I've made so many friends and it’s an amazing experience. For those who have never come, you have to come!”
Many site owners in affiliate marketing focus on keywords with high buyer intent. While that's not a bad strategy, it can present some risks. First, it’s important to have keyword diversity. Relying too heavily on one or two keywords can lead to your site being penalized by search engines. So, when you’re building links, be sure to vary the anchor text.
Tip: Aim for products with reasonable commission. No lower than let’s say 40 percent, to make your efforts worthwhile. Also, you should note that ClickBank deducts transaction fees from a sale. Here’s a calculator to help you calculate your actual commission. More so, you need to remember to disclose all your affiliate links and mark them as nofollow. Here are a few reasons as to why you need to do this.
It doesn’t let the link influence its decision of whether to include or omit anything it deems worthy of inclusion, as to do so would damage its trust rating. There’s a lot you can learn from taking this stance. Remember, your site should be built with your visitors in mind, not profit. Take care of your visitors and the profits will take care of themselves!
Once you sign up to become an affiliate with ClickBank, you will immediately be able to browse the different products available to sell. ClickBank has tens of thousands of products available, so in the beginning it's helpful to search by niche and commission percentage until you locate offers that you want to promote. Make sure you take the time to look at the vendor's sales page before promoting their product. They might be offering a 75% commission rate, but if their website doesn't look trustworthy or put together you aren't going to generate many sales, no matter how much traffic you drive their way.
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways: