This Amazon Affiliate Website is similar to ThisIsWhyImBroke in that the main homepage is set up as an affiliate product page which is perfect selling. The idea is that GiftIdeaGeek focuses on geeky and pop culture referenced products that appeal to that niche. This website uses witty satire to hook the audience into “clicking through” on creative products and if they buy, GiftIdeaGeek gains the affiliate commission. In addition to the homepage, they use a blogroll section to gain SEO and additional affiliate opportunities.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.