First, with Google's AdWords in particular, there will only be one paid listing for a particular website displayed at any given time. This means that instead of competing against other advertisers for one of eight spots on the page, you're competing for just one spot. If you bid a large amount and write an attractive ad then you might see your ad displayed, otherwise you can forget it.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date, or suggest strategies no longer endorsed or permitted by advertisers.
Whether you are an affiliate marketer, affiliate program manager as an OPM or with a network, this book is a must read. PERIOD! I expect that if it has not already happened, this book will end up on the reading list of every MBA marketing curriculum. So you better get it now before it starts commanding a textbook price. No, really,this book is seriously underpriced and is one of the best educational values in the affiliate marketing space. Geno Prussakov is a highly respected member of the affiliate marketing community and an internationally recognized expert in the field. His writing style is clear and precise without being intellectually overbearing. Though I have never met or spoken with Geno, I hope to be able to "pick his brain" in the not too distant future. This is not a book on Affiliate Program Management theory. It is a hands on practical guide.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.